Last Updated: October 11, 2025
This Privacy Policy describes how Aquaon Inc. (“Aquaon”, “we”, “us”, or “our”) collects, uses, discloses, and protects Personal Information when you visit or make a purchase through our website, communicate with us, or otherwise interact with our services (the “Service”). By using our Service, you agree to the collection and use described in this Policy.
1. Scope & Purpose
1.1 Purpose.
We respect your privacy and are committed to protecting your Personal Information. This Policy explains what information we collect, why we collect it, how we use it, how we disclose it, your rights, and how you can contact us.
1.2 Applicability.
This Policy applies to all Personal Information collected by Aquaon in connection with our commercial activities in Canada and internationally, including through our website, communications, customer accounts, orders, marketing, and related services.
1.3 Legal Framework.
This Policy is designed to comply with:
- The Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada’s federal private sector privacy law).
- Provincial private sector laws, including the Act respecting the protection of personal information in the private sector (Québec, as amended by Law 25) and the Personal Information Protection Acts (PIPA) of Alberta and British Columbia, where they are deemed substantially similar to PIPEDA or where they apply instead of PIPEDA.
- We aim to adhere to the 10 Fair Information Principles under PIPEDA.
1.4 Amendments.
We may update this Policy from time to time as our practices, laws, or technologies change. We will revise the “Last Updated” date at the top of the Policy. For significant changes, we will provide notice (e.g., via a website banner or email). Your continued use of the Service after changes means you accept the updated Policy.
2. Definitions
Personal Information (PI): Information about an identifiable individual (e.g., name, address, email, phone, financial account details, IP address when tied to a user account).
Anonymous / Aggregated Data: Data that cannot identify you, either directly or indirectly (e.g., summarized usage statistics of all customers).
Processing / Use: Any operation performed on Personal Information (collecting, storing, modifying, disclosing, destroying).
Service Providers / Third Parties: External companies that perform services on our behalf (e.g., payment processors, shipping carriers, cloud hosting, analytics providers, marketing agencies).
Consent: Your voluntary, informed, and specific agreement to the collection, use, or disclosure of your Personal Information for specified purposes.
3. Information We Collect
We collect information in three main ways:
3.1 Information You Provide (Voluntarily)
- Customer and Account Data: Name, email address, shipping address, billing address, phone number, and password (encrypted).
- Transactional Data: Payment information (which is processed securely by our Third-Party payment gateway, we do not store full card numbers), purchase history, product serial numbers, and return/refund information.
- Warranty/Product Registration Data: When you register a water filter or file a warranty claim, we collect product serial numbers, date of purchase, installation date, and service history to manage your product lifecycle.
- Communications: Correspondence, comments, feedback, and support tickets when you contact us.
- Marketing Data: Preferences when you subscribe to newsletters or promotions.
3.2 Automatically Collected Information
When you access our Service, the following data is collected:
- Log & Usage Data: IP address, browser type and version, pages visited, referring/exit pages, access times, and operating system.
- Device Data: Device type, identifiers, unique IDs, screen size, and network information.
- Cookies & Tracking: Information collected via cookies, web beacons, and pixels (see Section 5).
3.3 Derived / Aggregated Data
We may generate aggregated or statistical data from the collected information to analyze trends, improve business operations, and measure the effectiveness of marketing. This data is non-identifiable.
4. Use of Your Information
We use your Personal Information only for the purposes for which it was collected, or as otherwise required or permitted by law:
| Purpose | Description & Legal Basis |
| Order Fulfillment | To process transactions, verify payments, ship products (water filters), and manage returns/exchanges. (Fulfilling Contractual Obligation) |
| Account & Identity | To create, manage, and verify your user account and identity, ensuring security. |
| Product & Warranty Service | To register your product, track warranty periods, provide installation support, and notify you of mandatory filter replacement schedules or product recalls. (Fulfilling Contractual Obligation) |
| Communication | To respond to inquiries, send order updates, service notifications, and communicate changes to our terms or policies. |
| Marketing & Promotions | To send you newsletters, promotional emails, and offers about Aquaon products, only where you have provided explicit consent. (Consent) |
| Service Improvement | To analyze site usage, troubleshoot errors, conduct testing, and improve the functionality, design, and user experience of our website and products. |
| Security & Compliance | To detect and prevent fraud, protect against unauthorized access, enforce our Terms & Conditions, and comply with all legal obligations (e.g., tax, product safety). |
We will not use your Personal Information for purposes beyond those you have consented to, unless permitted or required by law.
5. Cookies & Tracking Technologies
5.1 What We Use.
We use cookies (small text files stored on your device), web beacons, pixels, and similar technologies to enhance functionality and understand how our Service is used.
5.2 Types of Cookies.
- Strictly Necessary Cookies: Essential for core site functions (e.g., shopping cart, security, login authentication). These are deployed automatically and cannot be disabled.
- Performance / Analytics Cookies: Collect usage data to measure site performance (e.g., Google Analytics).
- Functional / Preference Cookies: Store choices like language, currency, and address details.
- Targeting / Advertising Cookies: Used by us or our Third Parties to build a profile of your interests and show you relevant ads on other sites (remarketing).
5.3 Consent for Non-Essential Cookies.
In accordance with modern privacy standards, including the requirements of Québec’s Law 25, we require your explicit consent (Opt-in) before placing non-essential cookies on your device. You will be presented with a cookie consent banner that provides granular control over Analytics, Functional, and Marketing cookies.
5.4 Your Choices.
You can manage your cookie preferences at any time via your browser settings or via the privacy preferences tool on our website. Refusing non-essential cookies will not prevent you from using the core Service (like placing an order), but it may limit personalized experiences or targeted advertising.
6. Consent & Legal Basis
6.1 Obtaining Consent.
We obtain your consent based on the sensitivity of the information and your reasonable expectations.
- Express Consent (Opt-in): Required for highly sensitive uses (e.g., sharing with Third Parties for marketing) and for the use of non-essential cookies.
- Implied Consent: May be reasonably inferred from your action (e.g., when you provide a shipping address, we imply consent to share it with our shipping carrier).
6.2 Withdrawal of Consent.
You may withdraw consent at any time (e.g., unsubscribing from email marketing or changing cookie settings), subject to legal or contractual restrictions. Withdrawal will not retroactively affect information processed before the withdrawal date.
6.3 When Consent Not Required.
In some cases, we may collect, use, or disclose Personal Information without consent if permitted or required by law (e.g., responding to a lawful warrant, detecting fraud, protecting the safety of individuals).
7. Disclosure & Sharing of Information
We will never sell your Personal Information. We may share information only in the following circumstances:
7.1 Service Providers & Third Parties.
We disclose information to Service Providers who assist us in delivering the Service, such as:
- Payment Processors: To securely process your payment.
- Shipping & Logistics: To deliver your orders and related products.
- Cloud Hosting: To securely store our data (servers).
- Analytics Providers: To measure and improve the performance of our Service.
- We require all Service Providers to protect your Personal Information and use it only for the purposes specified by Aquaon.
7.2 Business Transfers.
If Aquaon Inc. is involved in a merger, acquisition, reorganization, or sale of assets, your Personal Information may be transferred as part of that transaction, provided the recipient agrees to protect the data under terms consistent with this Policy.
7.3 Legal Compliance & Safety.
We may disclose information if required by law, legal process (e.g., court order), or government requests, or when necessary to protect the rights, property, or safety of Aquaon, our customers, or the public.
7.4 Aggregated Data.
We may share Anonymous or Aggregated Data publicly or with partners for research or trend analysis, as this data cannot identify individuals.
8. Data Retention & Storage
8.1 Retention Period.
We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected (e.g., maintaining your account, managing product warranties, complying with legal or accounting requirements).
8.2 Deletion / Anonymization.
Once the data is no longer necessary, we will securely delete it or anonymize it so it can no longer identify you.
8.3 Backup & Archival.
We may retain certain information for backup, archival, or regulatory compliance purposes, subject to applicable laws.
9. Security Safeguards
9.1 Measures.
We employ robust physical, organizational, administrative, and technical safeguards to protect your Personal Information. These measures include:
- Data encryption (e.g., SSL for data transmission).
- Firewalls and secure access controls.
- Regular security audits and staff training.
- The use of secure, industry-standard payment processors.
9.2 Limitations & Disclaimer.
No system is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. By using our Service, you acknowledge and accept this risk.
9.3 Your Role.
You are responsible for safeguarding your password and account credentials and securing your own devices.
10. Your Rights & Choices
Under applicable Canadian privacy laws (including PIPEDA and provincial acts), you have rights regarding your Personal Information:
10.1 Access & Correction.
You have the right to request access to the Personal Information we hold about you and to request corrections if it is inaccurate or incomplete.
10.2 Deletion / Erasure.
You may request the deletion or erasure of your Personal Information, subject to our legal and contractual retention requirements.
10.3 Withdraw Consent / Opt-out.
You can withdraw consent for marketing or promotional communications at any time via the unsubscribe link in the email or by contacting us.
10.4 Limitation / Restriction.
You may request that we restrict the processing of your Personal Information in certain circumstances.
10.5 Data Portability.
Where technically feasible and legally permissible, you may request an electronic copy of your data in a structured, commonly used, and machine-readable format.
10.6 Automated Decision Making.
You have the right to be informed of and challenge any decision made solely based on the automated processing of your data (if applicable), and request human intervention.
10.7 Complaint / Challenge.
You have the right to challenge Aquaon’s compliance with this Policy. You may contact us directly or file a complaint with the Office of the Privacy Commissioner of Canada (OPC) or the relevant provincial privacy regulators.
We will respond to all rights requests within a reasonable timeframe (typically 30 calendar days).
11. Cross-Border Transfers
Aquaon Inc. may use Service Providers or store data servers located outside of Canada. If your Personal Information is transferred to or processed in a foreign jurisdiction (such as the United States), it will be subject to the laws of that jurisdiction, including any laws that permit government authorities to access your information.
We will ensure that any transfer of data outside of Canada is protected by contractual safeguards, encryption, and other necessary measures to maintain a comparable level of protection to that provided under Canadian law.
12. Children’s Privacy
We do not knowingly collect Personal Information from children under the age of 13. If you are under 13, please do not submit any Personal Information through the Service. If we learn we have inadvertently collected such information, we will promptly take steps to delete it.
13. Links to Other Sites & Third-Party Policies
Our Service may contain links to external websites, apps, or resources, such as social media platforms or embedded content. This Policy only applies to our Service. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party sites. We encourage you to review their policies before providing any Personal Information to them.
14. Contact & Complaints
If you have questions, concerns, or complaints about this Policy or our handling of your Personal Information, please contact our Privacy Officer:
Aquaon Inc. Privacy Office
Email: support@aquaon.ca
15. Consent & Acceptance
By using our Service or submitting Personal Information, you consent to the collection, use, and disclosure practices described in this Privacy Policy. If you do not agree with this Policy, please do not use our Service or provide Personal Information.